Hi, I’m Alexandra, a product designer passionate about user experience.

I'm designing websites, mobile apps, software and kiosk systems.

Product Design

Covering the full product lifecycle, from user understanding and ideation to prototyping and refined user interface design (UI), I consistently prioritize and place the user experience (UX) at the forefront.

UX Audit & Optimization

Evaluating your product's user experience, I focus on usability and satisfaction, offering specific recommendations to enhance the overall user experience.

Prototyping

Transforming ideas and concepts into tangible experiences, uncovering insights, refining solutions and ensuring a user-centric approach.

UX Research

Understanding users' behaviors, needs, preferences, and pain points is crucial for developing a highly functional and user-friendly product.

Consulting

Uncertain about where to begin? Let's discuss your situation and outline the next steps to enhance your product or user experience.

I can help you bring your vision to life

Looking for a designer with a broad skill set from strategy to polished design?

Product Design

Saas Design

E-Commerce

UX Audit

Web Design

App Design

Landing Pages

Usability

Benchmarks

User Flow

User Journey Map

Wireframes

Prototyping

Mockups

and more

Clients

Proud of my strong client relationships.

VERITAS Verlags- und Handelsges.m.b.H. & Co. OG, 2023

Enhancing user experience for search functionality, filtering options, and product tiles.

Juni Technology AB, 2023/24

Crafting screen designs to envision the product landscape in 2024, alongside the creation of a cutting-edge design system library in Figma.

Kununu (New Work SE), 2022/23

Actively involved in elevating the current platform by seamlessly integrating a significant new feature.

ÖHWU Wien, 2021

Web design for the 2021 relaunch for the Students’ Union at the Vienna University of Economics and Business.

Micado Digital Solutions GmbH, 2023

Crafting compelling web designs that bring visions to life for the design agency.

balena Limited, 2018 – 2021

Redesigning the website including various product landing pages. Enhancing UX/UI for the IoT product platform and generating digital/print marketing materials.

XXXLutz KG, 2019 – 2021

Crafting functional and intuitive screen designs tailored for the internal software systems utilized by employees within retail stores.

Möbelix GmbH, 2018 – 2023

Innovating concepts and crafting intuitive UX/UI experiences for diverse product configurators on web platforms, mobile apps, and in-store displays.

Möbelix GmbH, 2018 – 2023

Innovating concepts and crafting intuitive UX/UI experiences for diverse product configurators on web platforms, mobile apps, and in-store displays.

CareerFoundry GmbH, 2018/19

Mentoring students as a UX mentor for a UX Design course on CareerFoundry, sharing insights and experiences from the industry.

Green & Clean GmbH, 2019/2020

Developing a cutting-edge concept and UI/UX design for the self-service laundry store app as well as for the in-store terminals.

XXXLutz KG, 2020

Designing user interfaces for a product finder guide and developing a product configurator for web.

Juni Technology AB, 2023/24

Crafting screen designs to envision the product landscape in 2024, alongside the creation of a cutting-edge design system library in Figma.

Kununu (New Work SE), 2022/23

Innovating concepts and crafting intuitive UX/UI experiences for diverse product configurators on web platforms, mobile apps, and in-store displays.

VERITAS Verlags- und Handelsges.m.b.H. & Co. OG, 2023

Enhancing user experience for search functionality, filtering options, and product tiles.

Micado Digital Solutions GmbH, 2023

Crafting compelling web designs that bring visions to life for the design agency.

XXXLutz KG, 2019 – 2021

Crafting functional and intuitive screen designs tailored for the internal software systems utilized by employees within retail stores.

Möbelix GmbH, 2018 – 2023

Innovating concepts and crafting intuitive UX/UI experiences for diverse product configurators on web platforms, mobile apps, and in-store displays.

Green & Clean GmbH, 2019/2020

Developing a cutting-edge concept and UI/UX design for the self-service laundry store app as well as for the in-store terminals.

CareerFoundry GmbH, 2018/19

Mentoring students as a UX mentor for a UX Design course on CareerFoundry, sharing insights and experiences from the industry.

balena Limited, 2018 – 2021

Redesigning the website including various product landing pages. Enhancing UX/UI for the IoT product platform and generating digital/print marketing materials.

ÖHWU Wien, 2021

Web design for the 2021 relaunch for the Students’ Union at the Vienna University of Economics and Business.

Juni Technology AB, 2023/24

Crafting screen designs to envision the product landscape in 2024, alongside the creation of a cutting-edge design system library in Figma.

Kununu (New Work SE), 2022/23

Innovating concepts and crafting intuitive UX/UI experiences for diverse product configurators on web platforms, mobile apps, and in-store displays.

VERITAS Verlags- und Handelsges.m.b.H. & Co. OG, 2023

Enhancing user experience for search functionality, filtering options, and product tiles.

Micado Digital Solutions GmbH, 2023

Crafting compelling web designs that bring visions to life for the design agency.

XXXLutz KG, 2019 – 2021

Crafting functional and intuitive screen designs tailored for the internal software systems utilized by employees within retail stores.

Möbelix GmbH, 2018 – 2023

Innovating concepts and crafting intuitive UX/UI experiences for diverse product configurators on web platforms, mobile apps, and in-store displays.

Green & Clean GmbH, 2019/2020

Developing a cutting-edge concept and UI/UX design for the self-service laundry store app as well as for the in-store terminals.

CareerFoundry GmbH, 2018/19

Mentoring students as a UX mentor for a UX Design course on CareerFoundry, sharing insights and experiences from the industry.

ÖHWU Wien, 2021

Web design for the 2021 relaunch for the Students’ Union at the Vienna University of Economics and Business.

balena Limited, 2018 – 2021

Redesigning the website including various product landing pages. Enhancing UX/UI for the IoT product platform and generating digital/print marketing materials.

Selected work

A sneak peek of my work. For more, check out my behance profile.

App & Kiosk Design

Crafting the UI/UX for both the app and the in-store kiosk of the self-service laundry service.

View App Design View Kiosk Design

Branding & Web Design

Rebranding and UI/UX design of marketing websites for balena – an IoT software startup.

View project

Kiosk & Product-Configurator Design

In-store kiosk design for retail and the creation of diverse product configurators for web, mobile, and in-store displays.

Isometric Illustration & Animation

Designing a full set of unique, sharp isometric illustrations and animations tailored for the web.

View project

App & Kiosk Design

Crafting the UI/UX for both the app and the in-store kiosk of the self-service laundry service.

View App Design View Kiosk Design

Branding & Web Design

Rebranding and UI/UX design of marketing websites for balena – an IoT software startup.

View project

Kiosk & Product-Configurator Design

In-store kiosk design for retail and the creation of diverse product configurators for web, mobile, and in-store displays.

Isometric Illustration & Animation

Designing a full set of unique, sharp isometric illustrations and animations tailored for the web.

View project

Reputation is everything.

What clients say about me. Thanks, Folks!

Alexandra is an outstanding UX Designer.

She has a great business sense which allows her to ask all the right questions. She understands very quickly what’s needed and her UX work is of fantastic quality.

I highly recommend Alexandra for any UX project, she is a true pleasure to work with!

Johannes Mayer

Vice President Product & User Experience at kununu (2023)

I wholeheartedly vouch for Alexandra as an exceptional UX Designer.

Alexandra’s talent for turning ambiguous briefs into tangible design solutions has significantly contributed to our project success.

Collaborating with her has been a delightful and productive experience, thanks to her positive attitude and collaborative spirit. If you’re in need of a proactive and versatile UX Designer, Alexandra is the perfect fit!

Robert Lange

Design Director at Juni Technology AB (2024)

We worked with Alexandra to completely rebrand and redesign our marketing websites.

She did a wonderful job and we’re thrilled with how the sites turned out. She always kept our audience front and center and completely captured the look and feel of our brand.

I was very impressed with her ability to understand our company and create illustrations that clearly explain a highly technical product.

Alexandra is incredibly professional, productive, detail-oriented, and a pleasure to work with!

Alison Davis Riddell

Director of Product & Commercial Strategy at balena (2021)

Who benefits from me?

Anyone seeking instant-access to top-tier product design expertise.

Design Teams

Don’t hire. Offload your extra design work to me.

Looking for instant design help without the commitment of a full-time hire? Skip the hiring process and delegate your design tasks to me. Enjoy the flexibility of working with a freelancer!

Companies

Want to transform your product or idea into reality?

If you're in need of a fresh design for your product or website, aiming for a superior user experience, or seeking optimization in specific areas, I am the perfect partner make these transformations a reality.

Agencies

Everyone's swamped, and the clock is ticking?

Get fresh and new input and inspiration from outside and surprise your clients with something new. Superfast!

Curious about me?

Well, I've spent over 15 years in the design industry, soaking up a ton of know-how.

Since 2018, I've been making waves in E-commerce and SaaS through freelancing.

Alexandra Pexider

Freelance Product Designer (UI/UX)

hello@pexider.com

FAQs

Let’s work together.

I won't just be your designer; I'll be your partner.

Get in touch