Empathetic

design

With passion and empathy, I design a visually appealing and modern user interface (UI) and create a profound, intuitive user experience (UX).

Only through empathy can truly convincing solutions be created.

01

Digital product design

tldr;

It combines user needs and business goals in a holistic, interdisciplinary approach.

Digital product design includes the development and continuous improvement of digital products such as apps, websites, or platforms.

It combines user needs with business goals in a holistic, interdisciplinary approach. UI/UX design forms the basis for creating products that are functional, visually convincing and sustainably successful.

The goal: digital solutions that inspire users, solve problems and ensure the company's success.

User Testing

Personas

Accessibility

Customer Satisfaction

Wireframes

Empathy

Information Architecture

User Research

UX Audit

User Journey Mapping

Prototyping

Usability

Interaktionsdesign

02

User Experience Design (UX)

tldr;

UX design focuses on user experience and functionality.

User needs and behavior are analyzed to create intuitive and user-centered designs.

Through user research, personas, user journeys and prototyping, weaknesses and opportunities in the user experience are identified.

The goal is a smooth and exciting user experience that guides you through the site or app and invites users to come back again.

Usability

User Testing

Personas

Accessibility

Customer Satisfaction

Wireframes

Empathy

Information Architecture

User Research

UX Audit

User Journey Mapping

Prototyping

Interaction Design

03

User Interface Design (UI)

tldr;

UX design focuses on user experience and functionality.

I analyze user needs and behavior to create intuitive and user-centered designs.

Through user research, personas, user journeys and prototyping, I identify weaknesses and opportunities in the user experience.

Functionality and usability are optimally complemented by a well-thought-out design, while maintaining aesthetic standards at all times.

Visual hierarchy

Typography

Color Scheme

Design Systems

Icons

component design

Mockups

Styleguide

Responsive Design

Micro Animations

Layout-Grid

Pixel-perfect

Design grid

04

Webdesign

tldr;

Web design combines UX and UI with technical expertise.

Web design is the holistic creation of websites, seamlessly integrating UX and UI principles.

This includes crafting responsive, user-friendly layouts that function perfectly across all devices, with the design implemented using Webflow.

The goal is to present your brand optimally online and drive increased conversions.

Responsive Design

Microinteractions

Web-Layout

CMS

Performance Optimization

Web Typography

Navigation Structure

Accessibility

Interactive Features

User Flow

UI Animations

Usability

Principles

With passion and empathy, I design a visually appealing and modern user interface (UI) and create a profound, intuitive user experience (UX).

My principles for strong user experiences

01

Empathy for the user

Understanding what users really need and feel is the key to designing solutions that exceed their expectations.

02

Function and aesthetics

A good design not only looks good, but also works optimally. Both aspects should always go hand in hand.

03

Consistency in design

Uniform design elements ensure that users feel comfortable and secure in the application and facilitate interaction.

04

Intuitive navigation

Simple and understandable navigation helps users find their way around quickly and easily reach their destination.

05

Visual hierarchy

A clear structure focuses on the most important information and makes it easier to understand.

06

Feedback and control

Users should feel that their interactions are effective and have the control to undo actions when necessary.

07

Emotional speech

Through targeted design, positive emotions can be awakened, which enrich the experience for users and remain in the memory.

08

Building trust

Through clear communication and transparent processes, you build trust, which promotes user loyalty and long-term success.

09

Iterative improvement

Continuous testing and optimization of the design, based on user feedback, ensures an experience that evolves with user needs.

10

Accessibility and inclusion

A design that is accessible to all users creates a better experience for everyone and shows social responsibility.

11

Performance and speed

Fast load times and efficient performance significantly improve the user experience and prevent frustration.

Testimonials

I work with full dedication until everything is perfect and my customers are 100% satisfied — this is what my strong customer relationships are based on.

Foto von Johanney Mayer

Johannes Mayer

Vice President Product &
User Experience at kununu
(2023)

Logo kununu dunkel

Alexandra is an outstanding UX Designer.

She has a great business sense which allows her to ask all the right questions. She understands very quickly what’s needed and her UX work is of fantastic quality.

I highly recommend Alexandra for any UX project, she is a true pleasure to work with!

Cooperation from 2023 — 2024

Foto von Robert Lange

Robert Lange

Design Director at Juni Technology AB (2024)

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I wholeheartedly vouch for Alexandra as an exceptional UX Designer.

Alexandra’s talent for turning ambiguous briefs into tangible design solutions has significantly contributed to our project success.
Collaborating with her has been a delightful and productive experience, thanks to her positive attitude and collaborative spirit.

If you’re in need of a proactive and versatile UX Designer, Alexandra is the perfect fit!

Cooperation from 2023 – 2024

Foto von Alison Davis Riddell

Alison Davis Riddell

Director of Product &
Commercial Strategy
bei balena (2021)

Logo balena dunkel

We worked with Alexandra to completely rebrand and redesign our marketing websites.

She did a wonderful job and we’re thrilled with how the sites turned out. She always kept our audience front and center and completely captured the look and feel of our brand.
I was very impressed with her ability to understand our company and create illustrations that clearly explain a highly technical product.

Alexandra is incredibly professional, productive, detail-oriented, and a pleasure to work with!

Cooperation from 2018 – 2021

Common questions

Do you also offer temporary support for our team?

I am very happy to support your design team, whether for short peak coverage or as a representative over a longer period of time. In both cases, I am available to you flexibly and on an independent basis.

Do you have experience working in remote teams with English project language?

Yes, I have many years of experience working in remote teams and I know what it takes to make this type of collaboration successful. A large part of my work takes place in English-speaking, international teams. I really enjoy working in this environment and is no problem for me.

Do you also offer assistance with pitches, specifically as a UI/UX or web designer for agencies?

Yes, I like to support agencies with pitches by bringing in creative concepts and design ideas as a UI/UX or web designer that are precisely tailored to the target group.

Freelancer vs. employee: What are the benefits of a freelancer?

Choosing a freelancer instead of a permanent employee has many advantages:

Save costs

  • No social security contributions and income tax — you don't have to pay any additional contributions.
  • No costs for work equipment — The freelancer usually uses his own equipment.
  • No fixed workplace required — There is no need to provide an office workstation.
  • No need to spend on software licenses — freelancers usually bring their own licenses.
  • Savings on continuing education and benefits — No additional costs for training, bonuses, or other benefits.
  • No spending on vacation, sick days or severance payments — you only pay for the benefits you provide.
  • Payment only for work done — Only hours actually worked are billed.

More flexibility

  • Use as needed — A flexible solution for peaks or periods of work.
  • No long-term commitments — Short notice periods and no long-term commitments.
  • Subject-specific know-how — The freelancer brings specific knowledge that fits the project requirements exactly.
  • Quick availability — Freelancers are often ready to work at short notice and are adaptable.
  • Cost efficiency — Payment is only made for actual work performed.
  • Reduced administrative workload — Less time spent on payrolls, vacation management, and other administrative tasks.