Empathetic
design
Only through empathy can truly convincing solutions be created.
01
Digital product design
tldr;
It combines user needs and business goals in a holistic, interdisciplinary approach.
Digital product design includes the development and continuous improvement of digital products such as apps, websites, or platforms.
It combines user needs with business goals in a holistic, interdisciplinary approach. UI/UX design forms the basis for creating products that are functional, visually convincing and sustainably successful.
The goal: digital solutions that inspire users, solve problems and ensure the company's success.
User Testing
Personas
Accessibility
Customer Satisfaction
Wireframes
Empathy
Information Architecture
User Research
UX Audit
User Journey Mapping
Prototyping
Usability
Interaktionsdesign
02
User Experience Design (UX)
tldr;
UX design focuses on user experience and functionality.
User needs and behavior are analyzed to create intuitive and user-centered designs.
Through user research, personas, user journeys and prototyping, weaknesses and opportunities in the user experience are identified.
The goal is a smooth and exciting user experience that guides you through the site or app and invites users to come back again.
Usability
User Testing
Personas
Accessibility
Customer Satisfaction
Wireframes
Empathy
Information Architecture
User Research
UX Audit
User Journey Mapping
Prototyping
Interaction Design
03
User Interface Design (UI)
tldr;
UX design focuses on user experience and functionality.
I analyze user needs and behavior to create intuitive and user-centered designs.
Through user research, personas, user journeys and prototyping, I identify weaknesses and opportunities in the user experience.
Functionality and usability are optimally complemented by a well-thought-out design, while maintaining aesthetic standards at all times.
Visual hierarchy
Typography
Color Scheme
Design Systems
Icons
component design
Mockups
Styleguide
Responsive Design
Micro Animations
Layout-Grid
Pixel-perfect
Design grid
04
Webdesign
tldr;
Web design combines UX and UI with technical expertise.
Web design is the holistic creation of websites, seamlessly integrating UX and UI principles.
This includes crafting responsive, user-friendly layouts that function perfectly across all devices, with the design implemented using Webflow.
The goal is to present your brand optimally online and drive increased conversions.
Responsive Design
Microinteractions
Web-Layout
CMS
Performance Optimization
Web Typography
Navigation Structure
Accessibility
Interactive Features
User Flow
UI Animations
Usability
Principles
My principles for strong user experiences
Testimonials
Alexandra is an outstanding UX Designer.
She has a great business sense which allows her to ask all the right questions. She understands very quickly what’s needed and her UX work is of fantastic quality.
I highly recommend Alexandra for any UX project, she is a true pleasure to work with!
Cooperation from 2023 — 2024
I wholeheartedly vouch for Alexandra as an exceptional UX Designer.
Alexandra’s talent for turning ambiguous briefs into tangible design solutions has significantly contributed to our project success.
Collaborating with her has been a delightful and productive experience, thanks to her positive attitude and collaborative spirit.
If you’re in need of a proactive and versatile UX Designer, Alexandra is the perfect fit!
Cooperation from 2023 – 2024
We worked with Alexandra to completely rebrand and redesign our marketing websites.
She did a wonderful job and we’re thrilled with how the sites turned out. She always kept our audience front and center and completely captured the look and feel of our brand.
I was very impressed with her ability to understand our company and create illustrations that clearly explain a highly technical product.
Alexandra is incredibly professional, productive, detail-oriented, and a pleasure to work with!
Cooperation from 2018 – 2021